2023 has been a year of extraordinary growth at walterwakefield
Over the past 12 months, we’ve doubled the size of our business. We’ve added top-end creative talent and senior design expertise to our team. We’ve bolstered our in-house digital capability, added to our digital marketing and motion team, and did some work we’re proud of. We’ve updated our timeline to celebrate with some highlights we’d like to share.
Since the year 2000, walterwakefield’s vision has been to create positive change for our people, our clients, communities and our planet and that remains. Thank you for your ongoing support in 2023. Have a wonderful festive season, and we look forward to working together again in 2024.
2023
NSW Plastics: Next Steps
walterwakefield were commissioned by the Environment Protection Authority (EPA) to design NSW Plastics: Next Steps - a report on plastics for the Minister for the Environment’s office. The report is a call to action for the community to have input on whether certain plastics should be banned. It sets out targets and outlines NSW’s proposed approach to tackle the ever-growing problem of plastic.
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2023
Introducing Clare Théophane
Clare is a multi-award-winning Creative Director with over 15 years of expertise in innovative brand thinking. With Clare’s creative expertise and the collective experience of the walterwakefield team, clients can leverage a broad skill set to achieve exceptional results.
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2023
Creating experiences for Landcom's distinct audiences
Landcom entrusted walterwakefield with the design of their new website. We enjoy projects where UX is a particular focus, tailoring the experiences to several key audiences. Prospective land buyers and people already living in established communities have distinctly different needs.
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2023
Workiva Accelerate 2023
Our MD Jaimy Walter enjoyed chatting with Melissa Barlow from Workiva at their accelerate 2023 event.
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2023
Introducing Maryam Zafar
Maryam is our new Technical Lead, Senior Developer, Digital Marketer and Digital strategist (amongst many other things).
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2023
Creating designed reports in Workiva
Omni Bridgeway approached WW to assist with the design and development of their Annual Report and Results communication material using Workiva. This is a cloud-based reporting compliance platform that enables the use of connected data and automation of reporting across finance, accounting, risk, and compliance.
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2023
Capral Website and Hub App
walterwakefield delivered a plethora of digital products and sales tools to suit the business’ needs. The complex ecosystem comprises a website and two web apps for fabricator and industrial audiences.
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2023
Record breaking results for fundraising in 2023
We are extremely proud of being able to donate our time and effort towards building the Pause 4 Parkinson’s campaign again. Doing it for the second year in a row allowed us to enhance the marketing activity based on analysis.
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2023
Building the brand while delivering leads
The Pendal group’s marketing team has two objectives: To build the brand (awareness, equity, and trust) and to deliver qualified leads. All marketing activities are measured and valued by how they advance these goals. As an extension of Pendal’s marketing team, walterwakefield bridge the gap between various departments & stakeholders (Marketing, IT, Comms, Editorial, Data analysts, Investor relations) with a strong focus on user experience and lead conversion.
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2022
Investing in, advising and mobilising ingenuity
WW worked with Happenco to distil its brand values and designed the website congruent with Happenco’s core values and personality to reflect its unique approach to investment and advisory services. View case study
2022
A digital library of learning experiences
walterwakefield designed the user experience and interface of Symphony, an e-learning platform.
2022
Reshaping Boral’s future
WW designed and produced Boral’s reporting suite in FY2022, bringing to life a new brand identity, purpose and values, communicating Boral’s aim to build a more profitable, competitive and customer-focused business.
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2021
walterwakefield becomes a certified B Corporation
In 2022, we become a certified B Corp! We are proudly committed to balancing people, planet and profit whilst striving to be a force for good and continuing to design a better world. Below are a few highlights and achievements from our B Corp Assessment.
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2021
Lifting the digital capability of Australia
WW developed a digital value creation model which embeds NBN Co’s sustainability approach. The interactive graphic explores the many ways NBN Co creates value for their customers, communities and country and has been adapted to suit PDF and printed formats.
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2021
Effectively communicating a global network
Ramsay Health approached walterwakefield to improve their existing website to better communicate their global network by developing webpage templates and a design system that more prominently features their sophisticated global aesthetic and better reflects their positioning as a leading global health car company
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2020
We turn 20 and move into our new, funky office
2020 wasn’t what anyone had planned for; nevertheless, we are taking as many positives as possible from such a challenging year. Much of this year has seen us working in virtual collaboration with our clients. We moved into our new open-plan office in the heart of Surry Hills. This offers us more space for our growing team.
2020
Working to deliver sustainable and impact investment solutions
We’re proud to be delivering digital support services to Regnan, a responsible investment leader as they expanded their capabilities by investing in companies that have a positive impact on people and the planet, using the UN’s Sustainable Development Goals as a lens. Now part of the Pendal Group.
2020
Worley’s first
sustainability report
ww assisted Worley in the production of their first Sustainability Report, delivering a more sustainable world.
2020
ww clients scoop ARA Online Reporting Award
At the 2020 Australasian Reporting Awards, our client, CLP Holdings, won Sustainability Report of the year and the Online Reporting special award. Our client AGL Energy was runner up in the Online Reporting special award and a finalist for the Integrated Reporting special award. The special award which acknowledges the opportunities the digital medium presents in facilitating navigation through a report and the enhanced presentation of on-screen information to attract, engage and effectively inform the reader – a key focus at ww!
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2019
Brand strategy, identity and management
walterwakefield assisted WorleyParsons’ strategic rebrand as part of the Jacobs ECR acquisition.
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2019
Citizenship education for all
We are incredibly proud to have assisted our client Composer with their brand and product interface design. Composer was featured in Forbes magazine.
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2018
ww launches mobile app
It’s information when you need it. It’s sharing ideas. It’s a whole new way to connect with the Downer family. It’s DownerConnect.
We assisted Downer in developing an app for Downer employees so they can keep up to date with all the Downer news, connect with their colleagues, search for new job positions and access video content from across the business operations as well as messages from management.
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2017
Introduction of our Digital Marketing Capabilities
We are an integrated digital agency with combined skill sets, producing more efficient, measurable results for our clients
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2017
Robyn and Neil retire
After 17 years at ww, Robyn Wakefield and Neil Palmer hand over the reins
2016
Not-for-profit work
We’ve helped our clients with some very special projects that help make the world a better place.
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2015
ww launches an iPad app
A portable sales app with offline capabilities for Architectural Window Systems
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2015
ww works on first
ww works on first
Sustainability Report
Since 2015, walterwakefield have assisted Brambles in communicating a number of sustainability goals to achieve by 2020.
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2015
ww starts supporting Kiva.org
Kiva is a non-profit organization that allows people to lend money via the Internet to low-income entrepreneurs and students in 77 countries.
2010
Communication vehicle
The last walterwakefield Christmas mix CD gets mailed out
2010
The first iPad
is launched
On the 28th of January 2010, Apple introduced iPad, a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games and reading e-books
2009
White Rabbit gallery opens
walterwakefield designed “The Big Bang”, a comprehensive catalogue which is bursting with ideas and energy; vibrant, humorous, imaginative, technically superb and utterly compelling.
2006
Working with innovative brands
Virgin Blue launched in 2000, the same year as ww! We worked on Target Statements, and Annual Report’s through the tumultuous mid-2000s. Virgin’s low-cost model disrupted the aviation landscape here in Australia.
2004
ww wins AGDA award for
visual identity
2006
Valli Davis joins ww.
2002
Working with
Working with
Mitsubishi Motors
For a few years there we turned into rev heads! Designing, photographing and producing Mitsubishi’s full range of car brochures. This involved a lot of early starts, far away locations and gruelling days and nights on the printing press.
2000
ww is founded and opens for business.
Established in 2000 by Robyn Wakefield, Jaimy Walter and Neil Palmer. walterwakefield’s founding principle of ideas-based design, a can-do approach and long-term client relationships are what set us apart from other designers.