Digital marketing agency Sydney

Question

• What marketing services does walterwakefield offer?

  We’re an integrated marketing agency based in Surry Hills, Sydney. We cover strategy, research and positioning, SEO and SEM, GEO and AEO, social media, email marketing, marketing automation, lead generation, CRM integration and analytics. We can be your marketing partner across the whole program, or look after a single channel, and every activity is tied back to measurable business outcomes.

• What are GEO and AEO, and do you offer them?

  Generative engine optimisation (GEO) and answer engine optimisation (AEO) help your brand appear in AI-generated answers, such as Google’s AI Overviews, ChatGPT and Perplexity, not just in standard search results. They build on good SEO: clear, well-structured content, accurate facts and a technically sound website. We offer GEO and AEO alongside our SEO and SEM services.

• Is SEO still worth it now that AI answers appear in search?

  Yes. AI search tools still rely on websites that are crawlable, fast and clearly written, so SEO is the foundation for being cited by AI. What has changed is the content: it needs to answer real questions directly and be easy for both people and AI to understand. We plan SEO and GEO together so your site performs in standard results and in AI answers.

• Do you manage paid ads, social media and content?

  Yes. We run search engine marketing (SEM) and paid social, including targeted LinkedIn campaigns that reach key decision-makers. We also provide organic social media support and content strategies based on audience and competitor research. To turn interest into leads, we build landing pages designed for conversion and email nurture campaigns that guide prospects through the buying journey.

• Do you work with B2B and larger organisations?

  Yes. We mainly partner with complex organisations, from mid-market businesses to national brands and ASX-listed companies. Our multidisciplinary Australian team works closely together under ISO-certified processes, which suits organisations with strict security and approval requirements.

• How does a marketing engagement start?

  We start with research: desk analysis and workshops to understand your brand, audience and competitors. From there we define the key insights and opportunities, then agree the strategy, channels and budget with you before campaigns go live. Once activity is running, we keep refining it based on results.

• Can you work with our in-house marketing team?

  Yes. We collaborate with your leadership and marketing teams to align channel activity, messaging and resources with your business goals. We can run the full program, add specialist skills your team doesn’t have in-house, or support a single campaign.

• Do you set up marketing automation and CRM integration?

  Yes. We set up marketing automation and email nurture programs, and integrate them with your CRM so lead data stays accurate across your platforms. We work with platforms including HubSpot and Salesforce.

• How do you measure and report on marketing performance?

  We start with accurate tracking: GA4 and Google Tag Manager setup, conversion tracking and CRM integration. From there we build dashboard reporting with multi-channel attribution, so your leadership team can see what’s working and where to invest.

• How do you keep our marketing data secure?

  We’re ISO 27001 certified, and our digital solutions run on enterprise-grade hosting. That gives organisations with strict data and governance requirements confidence that customer and campaign data is handled securely.

• What results have you delivered for clients?

  Pendal’s Head of Marketing, David Higgins, says our insights help drive 500 to 600 sales leads to their website every week. We’ve also delivered record-breaking fundraising results for Shake It Up and campaign work for the Australian Aluminium Council.

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