We are extremely proud of being able to donate our time and effort towards building the Pause 4 Parkinson’s campaign again. Doing it for the second year in a row allowed us to enhance the marketing activity based on analysis. The results speak for themselves as we broke records in all 3 of these metrics:
- 71 fundraisers
- 901 donors
- $291,130 raised
In 2023, we enhanced the creative by furthering the animation to attract a younger audience and engaging with them in their language.
We incentivised fundraisers with avatars and reward badges, gamifying their fundraising experience.
The team at Walter Wakefield played an integral role in the success of our Pause 4 Parkinson’s campaign. Their eye-catching design work allowed us to communicate our message creatively and with impact, helping to generate high reach, engagement and a record year in fundraising for Parkinson’s research. We are always impressed by their quick turnaround, creative ideas and willingness to lend their support for the Parkinson’s community.