Fundraising marketing campaign for Shake It Up 2023

Record breaking results for fundraising

Record breaking results for fundraising

Marketing

We are extremely proud of being able to donate our time and effort towards building the Pause 4 Parkinson’s campaign again.
Doing it for the second year in a row allowed us to enhance the marketing activity based on analysis. The results speak for themselves as we broke records in all 3 of these metrics: 71 fundraisers 901 donors $291,130 raised

Scroll stoppers

In 2023, we enhanced the creative by furthering the animation to attract a younger audience and engaging with them in their language.

Incentives & gamification

We incentivised fundraisers with avatars and reward badges, gamifying their fundraising experience.

SIU_2023_Overview

The team at Walter Wakefield played an integral role in the success of our Pause 4 Parkinson’s campaign. Their eye-catching design work allowed us to communicate our message creatively and with impact, helping to generate high reach, engagement and a record year in fundraising for Parkinson’s research. We are always impressed by their quick turnaround, creative ideas and willingness to lend their support for the Parkinson’s community.

Annie Peachman, Marketing & Communications Manager

More case studies

Pro-bono fundraising campaign 2022

Pro-bono fundraising campaign 2022

Shake It Up
Pro-bono fundraising campaign 2022

Pro-bono fundraising campaign 2022

Shake It Up
Creating Citizens & Leaders

Creating Citizens & Leaders

High Resolves

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