Shake It Up

Record breaking results for fundraising

Marketing

We are extremely proud of being able to donate our time and effort towards building the Pause 4 Parkinson’s campaign again.
Doing it for the second year in a row allowed us to enhance the marketing activity based on analysis. The results speak for themselves as we broke records in all 3 of these metrics: 71 fundraisers 901 donors $291,130 raised

Scroll stoppers

In 2023, we enhanced the creative by furthering the animation to attract a younger audience and engaging with them in their language.

Incentives & gamification

We incentivised fundraisers with avatars and reward badges, gamifying their fundraising experience.

The team at Walter Wakefield played an integral role in the success of our Pause 4 Parkinson’s campaign. Their eye-catching design work allowed us to communicate our message creatively and with impact, helping to generate high reach, engagement and a record year in fundraising for Parkinson’s research. We are always impressed by their quick turnaround, creative ideas and willingness to lend their support for the Parkinson’s community.

Annie Peachman, Marketing & Communications Manager

More case studies

Pro-bono fundraising campaign 2022

Shake It Up

Pro-bono fundraising campaign 2022

Shake It Up

Creating Citizens & Leaders

High Resolves

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