Making a popular paper stock cool again
One of Australia’s most popular papers, Spicers Paper’s ‘Monza Recycled’, is cool again in a new campaign which parallels its renowned recycled qualities with the widespread practice of music ‘sampling’.
Music sampling is the art of ‘recycling’ portions of existing recordings and using them in new compositions, thus regenerating sounds for the consumption and appreciation of new audiences. Boasting 55% recycled content (25% post-consumer and 30% pre-consumer fibre), Monza Recycled does the same thing for paper.
Bringing graphic designers, printers, and corporate customers together
This campaign parallels Monza’s renowned recycled qualities with the widespread practice of music sampling. It features various recording artists, alongside the significant benefits that using Monza Recycled can bring to graphic designers, printers, and corporate customers. Monza Recycled is also defined by its outstanding print qualities, which are showcased throughout via the imagery, printing and embellishing techniques of the campaign. Monza Recycled’s FSC Mixed Source Certification ensures that it complies with the most stringent environmental and economic forestry management standards worldwide.
If recorded Sound creates musical experiences that remain in the memory, then music ‘sampling’ is a form of recycling that, ironically, regenerates sounds for the consumption and appreciation of future generations.
This exemplifies the move forward to a new form of give and take in creative life, and echoes the recycled content in Spicers Paper’s Monza Recycled.