AirRoad

Revitalising an iconic Australian transport brand

Branding

AirRoad is a privately owned Australian business with over 25 years’ experience in blue-chip national road freight, express and specialised distribution, and supply chain management.

walterwakefield has worked with AirRoad over four years to revitalise their brand positioning. Our scope of work includes printed sales collateral along with website and client portal user experience design. With AirRoad, we have developed a consistent brand through tone and visual expression to effectively communicate AirRoad’s unique approach. AirRoad is differentiated by its premium service which ensures a client’s goods are delivered: on time; safely, securely and undamaged. The visual expression brings these goals to life through photography, graphic devices and a consistent layout.

Project overview

A responsive website with real time tracking and a comprehensive user portal

AirRoad requires an adaptive, modern and user friendly website to communicate its offering and provide a service portal for clients to track consignments and deliveries. walterwakefield works closely with AirRoad to scope, design, develop and adapt a contemporary web presence where consideration of accessibility, user experience and responsiveness is the utmost.

A renewed range of sales collateral

To effectively communicate AirRoad’s unique and specialised offering, walterwakefield developed and maintains a streamlined range of brochures and flyers for the sales team, with a focus on their premium, ‘hands on’ service. A suite of updated photography controls the key messages: Safety, Security, Reliability and High Tech approach. A simple grid layout flows throughout the suite of collateral, cohesively tying together the campaign.