Delivering a superior, retail focused brand

Architectural Window Systems is a contemporary aluminium windows and doors company. They approached walterwakefield to rethink how their three brands – Vantage, Elevate and ThermalHEART – best relate to their sophisticated customers in a digital space.

walterwakefield helped the AWS brands move away from their technical focused position to one of contemporary and sophisticated design, applicable on all digital devices. Through a focus on large lifestyle photography, bold typography and a bright new colour palette, the three brands transformed to best address their high-end consumer needs.

With an extensive database of supreme products, smart technology was included for best search-ability, meeting the users’ specification needs, all capable through a custom CMS. Users can browse products, see real life installations through a vast project library and order colour samples and brochures to assist in their next project build. With salesforce integration, Vantage is able to collect necessary data to better connect themselves with their valued customers.

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