Walterwakefield developed the Tailor Room brand to reflect the bar’s intimate, sophisticated atmosphere and its focus on craft. Drawing on the building’s textile heritage, the team created a cohesive identity built around tailoring and materiality, expressed through a three-dimensional logo, art-deco-influenced typography, and a deep, moody colour palette. The concept extended into tactile touchpoints, including a fabric-swatch cocktail menu and carefully selected materials for all collateral. The result is a brand that feels fully integrated with the interior and guest experience, contributing to Tailor Room’s strong reception and industry recognition, including nominations for New Bar of the Year, Cocktail List of the Year and Small Bar of the Year at the 2025 Australian Bar Awards.
