Alspec is a company rich in history. It has a reputation for quality and innovation in the design and distribution of Aluminium products and systems. walterwakefield was trusted to effectively tell the Alspec story online and explain what makes them unique. The success was due to a particularly in-depth deep dive into their audience personas. The challenge was balancing the business’s industrial and technical nature with the designed and architectural one. The challenge was accepted and turned into a strength, as it was a means to speak directly to Alspec’s capabilities and their customer profiles (architects, homeowners, fabricators & engineers).
We ensured these audiences are very quickly able to identify themselves for a personalised experience. This is done not only through a direct dialogue but throughout the entire navigation system and user journeys.