Rebranding of a global investment company

Hygrovest (formerly known as MMJ Group Holdings Limited) approached walterwakefield to assist with their brand repositioning, moving away from cannabis only investments to high growth global investments.

The brand repositioning process required a new brand name, positioning them as a private equity and growth opportunities fund, containing a single word with an Australian domain name available.

The walterwakefield team worked collaboratively through brand platform workshops to generate the new company name, Hygrovest, and its brand story, messaging, logo design and brand identity.