Increasing online engagement through a multi-channel strategy
walterwakefield have increased engagement with Pendal’s online report by implementing a multi-channel strategy including hyperlinks from the printed report, creating links with Pendal’s corporate website, adding callouts from the EDMs sent out through their registry, as well as leveraging social channels and optimising SEO.
Improved performance measured with analytics
walterwakefield measure engagement with our online reports and the results often speak for themselves. We attribute some of this to the multi-channel strategy we employ to drive engagement. It proves the approach is correct, and the way stakeholders are consuming content has changed.
walterwakefield develop best in class download centres enabling access to complete and individual sections of your report downloadable as a zipped file.
Dynamically linked content
Where appropriate, walterwakefield includes dynamic content links, in this case to the latest fund fact sheets and fund teams to ensure the site content remains up to date.
Consistent messaging through video
walterwakefield have full video and animation capability. Available the morning of Results, this video summary is played at the Pendal’s Results Presentation and is accessible on their microsite to ensure consistency of message across multiple platforms, globally.