Brambles

CHEP Learning Hub

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>

Branding

Marketing

WW was approached to develop a brand and value proposition for an eLearning ecosystem, including modules, to support CHEP’s drive to add customer value.

This ecosystem allows customers to undertake training on effective equipment control anytime, at their own pace.

The objectives were to improve the Net Promoter Score, enhance customer and employee experiences, reduce equipment losses, reduce customer complexity, and save customers time and money.

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>

The marketing goals were to communicate the value proposition, grow awareness, build interest, and support conversion, through a range of tactics, including digital marketing strategy. The success of the campaign was measured through user enrolment numbers.

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>

More case studies

Advancing the world’s supply networks

Brambles

Brambles’ 2020 sustainability goal achievements

Brambles

Improving online experiences for stakeholders

Brambles

Pioneering the United Nations SDGs

Brambles

Relevant, up-to-date investor centric web content

Brambles

Helping Brambles communicate their sustainability journey

Brambles

The evolution of corporate reporting

Brambles

Fast tracking net zero

TRaCE

Aluminium Can.

Australian Aluminium Council

Ongoing support for a globally leading ETFs enterprise

Global X ETFs

Looking for a full-service design agency that delivers?

Get in touch