As WorleyParsons’ brand manager, walterwakefield assisted in the creation of the advisory arm to complement their global engineering business. walterwakefield provided strategic advice founded on in-depth stakeholder research, interviews and workshops to uncover the brand positioning of the new advisory business line. The outcome of this process was “Advisian”, the integration of skilled advisors and technicians. Advisian has launched across four continents and integrated existing WorleyParsons’ business lines (Consulting, INTECSEA and EcoNomicsTM ) with two acquired firms (MTG, Ltd. and Evans & Peck). Throughout this journey, walterwakefield has provided strategic branding advice and design guidance to manage a series of complex global brand transitions smoothly.
Advisian require an adaptive, premium and engaging brand expression to differentiate against their competitors and WorleyParsons’ existing business lines. The brand elements derive from the essence of “create”, and align with the intersection of service and sector offerings in a visually engaging way. Premium gold foiled stationery sets Advisian apart, and bold imagery sets the tone of their high quality, customer-centric service.
Advisian requires a robust, responsive website to communicate their unique market offering online. walterwakefield designed and developed the Advisian website for the user, with their journey progressing through related content with a continuous link to ‘experience’ case studies and the expertise of our people.
Brand collateral was developed in close consultation with internal teams at Advisian, and range from premium stationery and brochureware collateral to a suite of MS Office templates offering inbuilt, custom coded styles.