A sharper presence for a premium Wagyu producer
Koolang Wagyu Australia sought to refine its brand identity and digital presence to reflect its expertise in high-value Wagyu breeding. The goal was to communicate the quality and heritage behind its cattle while providing a seamless experience for buyers and stakeholders.
Refining the brand
The existing brand lacked clarity and impact. We refined the visual and verbal elements to create a more distinct and consistent identity. The refreshed approach ensured Koolang Wagyu Australia projected authority and expertise while maintaining a strong connection to its agricultural roots.
Building a digital experience
The new website integrates storytelling with functionality. A streamlined layout prioritises ease of navigation, with clear sections for breeding information, sales listings, and the company’s values. A key feature is the bull sales listing, allowing buyers to access detailed data on available cattle. Above the fold, a background video immerses visitors in the landscape and ethos of Koolang Wagyu Australia.
Strengthening engagement through digital touchpoints
Beyond the website, strategic digital elements, such as mailing list integration and structured content, ensure ongoing engagement with buyers and industry partners. The platform is designed to evolve, supporting Koolang Wagyu Australia’s long-term growth.
