RELA helps landowners and developers unlock the value of their land through renewable energy. Walterwakefield rebranded RELA and helped them launch into the market across multiple touchpoints: website, calculator app, explainer video, regional media advertising and more.
By using interaction and animation, we helped communicate the literal meaning of the acronym RELA (Renewable Energy Lease Aggregator) whilst adding a differentiating definition (RELAtionships and REnewable & LAnd).
We created a calculator app to turn technical data into an enticing user experience. The product allows landowners to input their land parameters and forecast the potential advantage they receive by engaging RELA whilst also being a lead-gen tool for RELA.