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Website design and development

Modernising a digital presence for a high-end IT services provider

Digital strategy UX design UI design Accessibility CMS & platform build Front-end development Back-end development Automation & AI Quality Assurance Usability testing

The challenge

Bigfish Technology, an Australian IT services provider, required a complete digital transformation to better showcase their high-end technical services and attract new enterprise business. Their legacy website faced technical and structural restrictions, lacking the optimised SEO architecture needed to drive modern lead generation.

To support their growth objectives, the business needed a clean, fast, and professional digital platform built on a strategic content framework. The challenge lay in establishing a comprehensive digital brand footprint from the ground up, managing the extended timelines naturally required for high-quality content production, and addressing an unexpected legacy infrastructure vulnerability that required an immediate, accelerated domain migration.

The approach

The project began with an in-depth Discovery Workshop to align all stakeholders on a unified vision, defining the sitemap and structuring the user journeys.

Throughout the process, we identified opportunities to improve the overall brand presentation, expanding the brief to include a comprehensive digital brand refresh that matched the company’s maturity. We worked closely with the client to manage the phased rollout of new content assets.

The solution

We rebuilt the digital presence from the ground up, establishing a scalable foundation for both brand expression and search visibility.

Stakeholder Alignment & Strategy: Conducted discovery workshops to map out user journeys, sitemaps, and a narrative structure that clearly communicated Bigfish’s high-end technical services.
Brand Refresh & Scalable Design System: Expanded existing brand elements into a comprehensive digital identity and a library of reusable website components.
SEO Architecture Implementation: Rebuilt the core website framework with a clean, search-friendly structure optimised for long-term organic growth.
Crisis Mitigation & Domain Migration: Executed immediate security protocols and an accelerated migration strategy to transition the client safely away from legacy infrastructure risks.

The outcome

We delivered a modern, fast, and highly professional digital platform that firmly positioned Bigfish Technology as a capable, tier-one IT partner. Following post-migration optimisations—including 301 redirects, breadcrumb integration, and updated Schema Markup across key service pages—organic performance saw immediate gains.

Quarterly Google search clicks rose 17% (412 to 484)
Click-through rate more than doubled from 2.02% to 4.59%
Average ranking position jumped from 29 to 12
Overall website visits grew 9% (713 to 775)
Page views increased 11%

Additionally, the site captured modern search demand, appearing in roughly 300 Google AI answers (8% of appearances) within 28 days.

The challenge

The approach

The project began with an in-depth Discovery Workshop to align all stakeholders on a unified vision, defining the sitemap and structuring the user journeys.

The solution

We rebuilt the digital presence from the ground up, establishing a scalable foundation for both brand expression and search visibility.

Stakeholder Alignment & Strategy: Conducted discovery workshops to map out user journeys, sitemaps, and a narrative structure that clearly communicated Bigfish’s high-end technical services.
Brand Refresh & Scalable Design System: Expanded existing brand elements into a comprehensive digital identity and a library of reusable website components.
SEO Architecture Implementation: Rebuilt the core website framework with a clean, search-friendly structure optimised for long-term organic growth.
Crisis Mitigation & Domain Migration: Executed immediate security protocols and an accelerated migration strategy to transition the client safely away from legacy infrastructure risks.