United Group

United Group Limited is a leading engineering and services company providing industrial maintenance, manufacturing, engineering, transport facilities management and corporate real estate services to blue chip companies and Image governments throughout Australia, New Zealand, Asia, US and the UK.

walterwakefield partnered with the United Group for the first time in 2007. Our brief was to bring the look and feel of the Group and its communications to the point where their corporate thinking already was — into a new decade.  So we dispensed with the die-cuts and the 'do-it-yerself' photography feel in favour of showcasing a landmark year for the company that ended with United outperforming the ASX by a ratio of 16:1 over a rolling seven-year period.

The year 2007 ended with more than a lucky number for the United Group — they celebrated both great performance and a great new look.

In 2008 the United Group was number two on the AFR list of most profitable Australian companies.